SOFIA VERGARA

Since 2022, I have been working on the Walmart Private Label design team at One Jeanswear Group, reporting to a design director and managing a designer and associate designer. My current role as Senior Designer for Sofia Vergara denim categories consists of developing & presenting seasonal concept presentations highlighting key opportunities to expand & evolve current fit franchises, new fit proposals, new fabric developments, new wash assortments and seasonal items based on shopping research, market trends and selling performance.

My responsibilities include:
- product research and all aspects of design from concept to production
- creating seasonal trend decks
- presenting trend, sketches and samples to internal teams and Walmart design team
- 2D sketching the denim, bottoms, and jackets assortment
- aligning with Walmart design director through Miro boards,
- assorting washes,
- ordering fabrics, trims and samples,
- developing approximately 50 styles/150 skus per season,
- PLM tech pack creation,
- managing 3D Browzwear sketch development
- documenting style info per Walmart requirements in Stylezone, Excel, and Bamboo Rose
- novelty trim and fabric treatment development and preliminary testing
- design & develop signature denim branding details & packaging trims