PRESENTATION

As Senior Designer for Macy's Private Label Brands, I was responsible for creating compelling trend presentations each season for International Concepts, Style & Co, Karen Scott, Charter Club, and Maison Jules targeted toward each brand, identifying key opportunities based on market intel and selling history. Each presentation consisted of a trend deck with market trend research, fabric research, wash direction, key items, core updates and expansion opportunities, and initial sketches, as well as a wall presentation of storebought items and some early development samples that support the trends.

I currently create similar presentations for Sofia Vergara denim & outerwear and Terra & Sky denim programs for Walmart, and have stepped in to create decks for other brands as well - such as Wonderly, True Craft, and Scoop.

The Denim 101 presentation wash something I created at the request of the Macy's design team to help familiarize them with the basics of denim, which improved our ability to partner in product development.

I also created a presentation highlighting the benefits of working with One Jeanswear Group to help promote the company in private label opportunities.